When the countdown ends on 2009, it also brings an end to the first decade of the new millennium. It’s hard to believe how much our world has changed in those 10 short years, from global terrorism (still happening) to the financial meltdown to the ascendancy of the Internet. Let’s look at just a few:

Everything tech. Yes, the Internet was around at the turn of the century, but it wasn’t as ubiquitous as it is now. Since then, a whole generation has grown up with this technology, and that generation is our future employees and customers. While all this has made our lives a lot easier, it’s also phased out a lot of what we were confortable with and raised the bar on customer expectations. A mixed blessing, to say the least.

A world of new risks. The world is smaller, and the risks you underwrite are not like anything that’s been insured before. Acts of terrorism, environmental exposures, professional liability related to new technology standards and expectations — they’re all in the mix, with new risks coming at us every day. The challenge for our industry will be to keep one step ahead of anything new that comes along.

A bigger, smaller agency universe. The agency/brokerage M&A boom may have slowed to a trickle, but the activity of the past 10 years has altered the landscape forever. Big brokerages have gotten bigger by increasingly targeting the midmarket customers that have long been the bread and butter of the average agency. Conversely, the latest IIABA Agency Universe numbers suggest that smaller, startup agencies are on the rise, thanks in large part to the availability of sophisticated automation systems that allow them to compete with bigger players.

More eyes on the industry. Public/political scrutiny of the insurance industry is nothing new, but the seismic financial upheavals of the past 10 years — from the Enron fiasco in 2002 to last year’s subprime mortgage meltdown and AIG bailout and current healthcare debate — have put this most risk-averse industry in the spotlight more than ever before.

And while nobody can predict what the next 10 years will bring, it’s a safe bet that the trends we saw begin at the dawn of the century will continue to play a significant role going forward. And while 2009 was a good year in that we dodged a lot of bullets — from natural disasters to truly bad legislation — it’s inevitable that we’ll stand to take a hit from these and other problems in the future.

What were your biggest concerns in 2009, and what do you predict will dominate the headlines in 2010?

Did you get your flu shot? Are you washing or sanitizing your hands? And more to the point, what’s the absentee level at your office?

Here at the Chicago Summit Business Media office where AA&B is based, we’ve had at least two fairly lengthy employee absences because of some form of flu. Although one case was inconclusive, the other employee is still waiting to get the word from her doctor on whether the illness that kept her out for a week was officially swine flu (which brings up the subject of the H1N1 vaccine shortages, for one thing, but that’s another story).

And while two cases may not sound like much, it seems as if the rest of us are just feeling under the weather to some degree or another — aches and pains, coughing, sneezing, and a general malaise (or maybe it’s just the power of suggestion). Maybe it’s the time of year — daylight savings time, effective last weekend, makes 5 p.m. seem like midnight. Most of us are suffering through not H1N1, but a cold or some less extreme form of the annual annoyance that is the flu (the official line of demarcation between flu and H1N1 is whether or not you get a fever and have stomach issues).

As far as productivity goes, whether you’ve got swine or seasonal flu is a moot point. Sick is sick, and when sick people stay home (as they should), work doesn’t get done. The issue could very well be exacerbated by the fact that many workplaces have been decimated by layoffs over the past year. Add the flu to these shrunken staffs, and companies could be facing a very real production problem.

When the swine flu first raised its ugly head this spring, I spoke with Harry Rhulen, CEO of Firestorm Solutions, which specializes in advising corporations on business continuity, communicable illness and disaster planning. I called Harry today to get an update on what his clients are seeing and to paraphrase Al Jolson at the dawn of talkies, the message was, “You ain’t seen nothin’ yet.”

Although two of his clients have reported deaths related to H1N1, Rhulen believes things still aren’t as bad as they will be by late November and early December, when cold weather and enclosed spaces create the ideal breeding ground for illness. He predicts that by then, 30 or 40 percent of the nation’s workforce could be home sick — if not from swine flu, then from any other typical winter virus.

By now we’re all familiar with what to do to try and prevent the spread of illness, but what about those employees who already have it? Do you have a formal workplace strategy in place to deal with the absences? Are you allowing employees to work from home if they’re getting over the worst of it, or have to take care of sick family members?

The CDC suggests that businesses take a similar approach to the flu, whether it’s H1N1 or seasonal. Key elements to a plan include:

• Revisiting pandemic plans made during the first swine flu threat this spring
• Allow sick workers to remain home with pay and without fear of losing their jobs
• Develop flexible leave policies so employees can care for sick family members
• Share best practices with other businesses in your community
• Add a widget or button to your Web page so employees can stay informed.

A while back, we conducted a poll on our Web site asking readers if their businesses were doing anything different in the way of company policy to address the possibility of a swine flu outbreak. Most of the few respondents said they weren’t.

Now that the official flu season is here — and things are likely to get worse — I wonder if the answer has changed.

How is your office coping with absenteeism related to seasonal and/or swine flu?

It’s hard to believe it’s been 8 years since the terrorist attacks on the WTC and the Pentagon. Do you remember what you were doing when it happened?

I was driving north on 294 on my way to work at NAII (now PCI) and listening to erstwhile Chicago radio shock-jock Mancow Muller gibbering about a plane hitting first one tower, then the second. By the time I walked into the office, the news about the Pentagon attack was being broadcast. My first thought was that a massive planned air attack was moving west, and that a downtown Chicago target would be next on the list.

Of course, there weren’t any attacks on Chicago, but that didn’t keep the events of that day from changing all of our lives, on both a professional and personal level. I recall spending the next week or so in a state of shock and uncertainty. When would another attack happen? Where was Osama bin Laden? Were there still people buried alive in the WTC rubble? How could insurance craft coverage and pricing to protect against similar events? And how could someone write about the impact of such an unprecedented event when history was still happening?

I wasn’t alone. Both businesses and people were afraid to travel, conduct business, make long-term plans. 9/11 may not have launched the recession of the early 2000s, but it sure didn’t help. In the aftermath, a burgeoning global recession went viral, following heady years of stock market growth, dot-com mania, and relief that we dodged the 1999 Y2K or Armegeddon bullet. 

Ultimately, of course, insurance took a huge hit — between property, business interruption, aviation, workers’ comp, life and liability payouts, the cost came to almost $40 billion, according to III. The human cost was much higher.  Zurich, Marsh and Aon, all of which had offices in the Twin Towers, had their share of fatalities among the almost 3,000 who died as a result of the attacks.

Today, in spite of a couple of wars and the Dept. of Homeland Security, we don’t seem to be any safer. According to risk modeling firm Risk Management Solutions (RMS), potential insured losses from a terrorist attack rose 8 percent in 2008, based on the growing threat of chemical and biological attacks. (This doesn’t even take into account the threat of cyber-terrorism, which could wreak more havoc on the civilized world than a dozen 9/11s).

We live in a world that has been unalterably changed because of what happened on 9/11. Today’s children, many of whom can never know what things were like before the threat of global terrorism, can never comprehend the more carefree times we were lucky enough to have experienced. It’s pretty sad when you have to pity the young.